What Facebook Really Wants

The longtime goal of Facebook, and of founder Mark Zuckerberg…has been to build a separate Internet. … In the minds of people who work at Facebook, there’s the cold, confusing, open Internet that is managed by Google and its algorithms. You go there and you never quite know what you’re going to get. And then there’s the Facebook sub-Internet, where everything is kinder and organized by your friends.

From What Facebook Really Wants : The New Yorker.

Facebook now hosts 4 percent of all the photographs EVER taken.

If Facebook gets its way it will soon also be where you read your news, watch videos and listen to music — all shared with your “friends” of course.