“Apple people do tend to throw around that word ‘Genius’ quite a bit, don’t they? Want new music? Here’s our Genius Recommendation. Need help with your Apple device? Well, make an appointment at the Genius Bar. You didn’t make an appointment? Well, we’ll see if you we can sneak you in with one of our Geniuses between scheduled appointments. What exactly would Apple do if, say, Albert Einstein or Copernicus or Mozart went to work there? Would the Apple people come up with a new word to describe them? Would all of Cupertino fly apart in the bright-white light of supergenius imploding into itself?”
BTW the quotation above is rather atypical of this particular post by Posnanski. I recommend you go read the whole thing. I promise it will make you think and say, yeah I’m like that too. He really is something.