Scott Adams of Dilbert takes a fascinating look at Apple’s reaction to the iPhone 4 problem. An excerpt:
I’m a student of how language influences people. Apple’s response to the iPhone 4 problem didn’t follow the public relations playbook because Jobs decided to rewrite the playbook. (I pause now to insert the necessary phrase Magnificent Bastard.) If you want to know what genius looks like, study Jobs’ words: “We’re not perfect. Phones are not perfect. We all know that. But we want to make our users happy.”
Jobs changed the entire argument with nineteen words. He was brief. He spoke indisputable truth. And later in his press conference, he offered clear fixes.