Hopalong Cassidy premiered on NBC-TV on this date in 1949. According to John Dunning’s On the Air:
One medium fed on the other, and by 1950 [William] Boyd was at the center of a national phenomenon. For two years he was as big a media hero as the nation had seen. In personal appearances he was mobbed: 85,000 people came through a Brooklyn department store during his appearance there. His endorsement for any product meant instant sales in the millions. It meant overnight shortages, frantic shopping sprees, and millions of dollars for Boyd. There were Hopalong Cassidy bicycles, rollerskates (complete with spurs), Hoppy pajamas, Hopalong beds. The demand for Hoppy shirts and pants was so great that a shortage of black dye resulted. His investment in Hopalong Cassidy paid off to an estimated $70 million.
Why a man of 52 years appealed to so many children remains a mystery. Possibly some of it had to do with the novelty of television: just as Amos ‘n’ Andy had capitalized on the newness of radio a generation earlier, a TV sensation was bound to occur. And the hero had a no-nonsense demeanor: he was steely-eyed and quick on the draw, and he meted out justice without the endless warbling and sugar-coated romance that came with the others. As for Boyd, he became Cassidy in a real sense. His personal habits changed; he gave up drinking and carousing and lived with his fifth wife until his death in 1972.
Hopalong Cassidy was my first hero. None has been as good since.
Mine was (still is) Roy Rogers. I actually cried when he died. I couldn’t stand Dale and her dumb ol’ Buttercup. She married “my boyfriend” and I just did not like her! But Roy, oh, Roy, Roy, Roy… and Trigger… and Bullet… Oh, how I loved them! I still, to this day, have my Roy Rogers bandana and lunchbox.
One of the most disturbing things ever: I was at the county fair with my father, I was about 10, and they had a “display” to see Trigger. My dad paid the quarter, or whatever, and I went in and saw… A stuffed Palomino. The taxidermy was so bad that it scared the hell out of me. I ran out crying…
THAT wasn’t Trigger!!!
I loved all those old cowboys!
🙂