Mega rap star Lil’ Wayne has been chosen as one of the voice-overs for the newly designed Gatorade beverage.
In a new commercial for the popular sports drink, Weezy is heard narrating a description of what “g” represents, as popular sports figures like Dwayne Wade, Serena Williams and Bill Russell glare into the camera.
“[G’s] the emblem of a warrior, it’s the swagger of an athlete, a champion and dynasty,” Weezy says in the commercial. “It’s gifted, golden, genuine and glorious. It is a lower-case god. It’s the goat. Ha-ha. The greatest of all time.”
As the 60-second video continues to scroll past other public figures, including the Yankee’s Derek Jeter holding a bat and Muhammad Ali facing off with his fists, Weezy wraps up the meaning of “G.” “What’s G,” he asks. “It is the heart, hustle and soul of the game. That’s G.”
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Interesting marketing. Where I come from – the Bronx – G definitely stands for “gangster” and is not a good thing unless you’re in that particular set. I am certain the good folks at Gatorade are aware of this, noting the selection of Lil’ Wayne as spokesperson.