As an aging baby boomer, I remember the 1970s; and one of the things I remember is that it was the era of unfortunate acronyms. Nixon had the Committee to Re-Elect the President, which everyone, and I mean everyone, referred to as CREEP. Ford had the Council on Wage and Price Stability, which everyone referred to as COWPS, pronounced phonetically.
Since then, politicians have acquired consultants, who create names that are embarrassing, but in a different way.
But as many people have pointed out, the apparent new Obama slogan — Win The Future — has some of the old problem.