Why is it that four of the months have never been named for anything but a number, while the first eight months of the year are named for someone or something?
January is named for Janus (that two-faced guy); February after februa, a celebration of purification and forgiveness; March for Mars, the god of war. April comes from aperire, Latin for opening, as in the opening of buds in the spring (or possibly from Aphrodite); May is named for Maia, the goddess of of plants; June for Juno, the goddess of marriage and well-being.
Then along comes Julius Caesar and he has the gall in 44 B.C.E. to rename Quintilis (for fifth month, as it was then) to Julius (July). Not to be outdone, Augustus renamed Sextilis (for sixth month) to Augustus (August) in 8 B.C.E.
So, why did it stop 2018 years ago? I mean, there are September (seven), October (eight), November (nine) and December (ten) just sitting out there like blank billboards waiting for a clever new name. (And the numbers are no longer even correct!)
Surely, Julius and Augustus can’t be the last two guys in Western culture with enough ego to rename a month after themselves.
Or more fit for our times, commercialize the names of the months; the rights could be purchased like bowl games. It’s not the Orange Bowl anymore, it’s the FedEx Orange Bowl. It’s not November anymore, it’s Toyota November, it’s Bud Light December. Just think, their logo on every calendar.
Revised from four years ago.
David Foster Wallace’s Infinite Jest
contains something similar to your idea. The world of his novel has years named by corporations: Year Of Depends Adult Undergarment, Year of The Dove Trial Size Bar, and so on.