Since the 50’s, a lot has changed in way of women’s rights and their duties in and out of the house. I highly doubt any company could get away with phrases like “The Chef [mixer] does everything but cook – that’s what wives are for!” nowadays. Or how about an ad agency pitching a company an idea of a wife bent over her husband’s knee as he prepares to spank her.
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My goodness – not a surprise, though. my partner and I have been collecting old racist ads. Never thought about looking for sexist ones.
Our favorite so far is an Aunt Jemima ad where she exclaims, “Lawzee, but dey sho’ do keep me humpin’ fo mo’ pancakes!”
The title of the ad is The Last Christmas on the Old Plantation, during which the Colonel and his guests praised Aunt Jemima “till her black face was all aglow with pride.”
It’s from the Ladies Home Journal, 1919.