When I was a kid in Michigan, fall and the new automobile model year was a very big deal. Celebrities (ballplayers and such) were at dealers, searchlights panned the sky, music and free food.
But that’s nothing compared to the marketing of Steve Jobs and Apple. All this buzz.
And remember when people complained about planned obsolescence in cars — gotta have the latest tail fins? Ha, the auto manufacturers were small town hucksters compared to the computer industry.
