This one is for a particular reader. He/she knows whom I mean.
Oddly enough, going online during big TV events has the bizarre effect of boosting the ratings of whatever everyone is watching. Like the Super Bowl or Grammys or the MTV Video Music Awards, all of which saw big boosts in popularity in the last year. You don’t care about the show, you care about being able to talk about the show. This is called “community,” which is also the name of a terrible show on a terribly out-of-touch network called NBC.
Seeking to capitalize on the online water-cooler effect, NBC showed the Golden Globes live on both coasts for the first time this year, and the network reportedly wants to do the same for the Emmy Awards this fall, so the entire country can watch (and chat online) simultaneously.Super-smart NBC has figured out that what all these big blockbuster Twitter-TV combo events have in common is that they are happening live. Shows that are broadcast at different times in different zones (and probably DVR’d anyway) don’t have the same effect. Yet, they have not applied this simple common sense approach to the Olympics.
Frustratingly, Olympic primetime ratings are also up this year and people are marveling about how sports fans will stay up long past their bedtime to watch events that they already know the outcome to, just so they can be a part of the phenomenon. It’s not because they prefer it that way. It’s because they have no other choice.