Henry Blodget has some Questions For NBC, The Network That Prevents You From Watching The Olympics. Among them:
3. How much money would you lose (or do you think you would lose) if you showed the events live on a subsidiary network and then showed highlights again in your prime time broadcast? To us, this seems like the best solution. If you did this, sports fans could get their fix, and the “general audience” you’re obviously trying to appeal to in prime time with segments on polar bears can watch the “Olympics Show” you put on every night without wanting to throw their remote controls through the TV.