“If sex is used to market a nonsexual product, that product is generic.”
He explains:
Any time you see sex added to a product that is not inherently sexual, you are being told by the company that makes the product that their product is not special or unique in any way. Axe body spray is no better than any other body spray. Carl’s Jr.’s dead cow is no better than anybody else’s dead cow.
This inherent revelation of mediocrity holds for all products in all markets. This includes movies, music, computer games and books.