“Even students at Hollister’s San Benito High School wonder if they are violating Abercrombie & Fitch’s trademark by wearing shirts emblazed with the school nickname, the Hollister Haybalers.”
Good article from the Los Angeles Times on corporate overreach.
Welcome to the original Hollister, Calif., incorporated in 1872, birthplace of American biker culture and inspiration for the 1953 film “The Wild One,” starring Marlon Brando.
It’s nothing like the mythical Hollister known to teenagers — an idyllic Southern California beach town that is portrayed in more than 500 clothing stores across the country, Canada and the United Kingdom.
That’s a myth created and cultivated by Abercrombie & Fitch, the Ohio clothing giant that started the hugely popular Hollister Co. surf-wear line in 2000.