Again, James Fallows with some Olympian insight.
This is normal! I switched just now to Korean TV, where I saw the Korean team playing soccer. Then NHK, the Japanese network, with a badminton doubles match involving a Japanese team.
The Olympic Games are for “the youth of the world,” but they’re organized and scored by countries. It’s no surprise that countries treat them as vehicles of national pride, and assume that their people will be most interested in their own athletes. So anybody who was saving up to write an angry letter, blog post, or op-ed about NBC’s chauvinistic coverage: don’t bother! They’re actually more above-the-fray than most.