This silvery little $299 gadget is designed to play and display on a widescreen family-room TV set all the music, video and photos stored on up to six computers around the house — even if they are far from the TV, and even if they are all Windows PCs rather than Apple’s own Macintosh models. It can also pull a very limited amount of music and video directly off the Internet onto the TV.
. . .Yet, in our tests, it worked great, and we can easily recommend it for people who are yearning for a simple way to show on their big TVs all that stuff trapped on their computers. We tried it with various combinations of Windows and Mac computers, with movies, photos, TV shows, video clips and music. And we didn’t even use the fastest wireless network it can handle. It performed flawlessly.
. . .We’ve been testing Apple TV for the past 10 days or so, and our verdict is that it’s a beautifully designed, easy-to-use product that should be very attractive to people with widescreen TV sets and lots of music, videos, and photos stored on computers. It has some notable limitations, but we really liked it. It is classic Apple: simple and elegant.
In looks, it sits at the top of the heap. Apple TV is a gorgeous, one-inch-tall, round-cornered square slab, 7.7 inches on a side. It slips silently and almost invisibly into your entertainment setup. (You can’t say that for, say, the Xbox, which, in comparison, is huge and too noisy for a bedroom.)
The heart-breaker for millions, however, is that Apple TV requires a wide-screen TV — preferably an HDTV. It doesn’t work with the squarish, traditional TVs that many people still have.
Apple defends its audience-limiting decision by saying that the future is HDTV; Apple is just “skating to where the puck is going to be,” as a product manager put it.