The audience for Web-logs, or “blogs” had an auspicious start, going from practically zero to almost 20 in a very short time frame (20 being the percentage of Americans today who report reading blogs on at least an occasional basis). However, according to recent Gallup data, it seems the growth in the number of U.S. blog readers was somewhere between nil and negative in the past year.
…To put blog readership in context, the December survey found that checking online for news and information is done regularly by 72% of Web users. Fifty-two percent regularly shop online, 40% pay bills, and 28% play games. At 20%, blog reading is on par with downloading music and participating in online auctions such as eBay.