From the Chicago Tribune:
OK, come along folks.
It’s time to take your relationship with the Internet to the next level, and I’m here to tell you how to do it in 23 short, easy steps (see below) with as little jargon as possible.
Those who already use “feed” technology should just move on along, as there’s nothing new for you here.
The rest of you, who may have heard of “feeds” but been put off by those geeky letters people throw around when talking about it and felt confused about where and how to start, welcome.