“When I started designing websites, if the guy on the plane next to me asked what I did, I had to say something like “digital marketing” if I wanted to avoid the uncomprehending stare.
“A few years later, if I told the passenger beside me I was a web designer, he or she would regard me with a reverence typically reserved for Stanley-Cup-winning Nobel Laureate rock stars.”
Jeffrey Zeldman at A List Apart. He goes on to add: “Then the bubble burst, and the same answer to the same question provoked looks of pity and barely concealed disgust.”