From a report in today’s Los Angeles Times:
SAN FRANCISCO — When Jeffrey Zalles needed a new cashier for his coin laundry in the South of Market district, his help-wanted ad in the San Francisco Chronicle brought just four responses.
So Zalles posted a notice on Craigslist, a San Francisco-based network of websites that specialize in classified advertising. His cyber-ad drew 400 applicants.
Zalles found his cashier and hasn’t relied on the Chronicle since, advertising instead on the Internet and the city’s array of free papers.
Even NewMexiKen has made $8.41 from ads in the first 10 days of December. Not much, but I guess it’s $8.41 that some more traditional advertising outlet didn’t get — and there’s a new website every second (or some such statistic). The internet is changing everything.