Is it evil?

In a review of The Google Story, Richard Lowenstein chastises the authors for failing to probe deeply enough. He provides the following as an example:

For instance, they note – without comment – that Google earns millions of dollars a year from pornography ads. (Yes, this is the same company whose motto is “don’t be evil.”)

NewMexiKen asks: Is accepting pornography advertising evil? Is this just an economic fact, or is it a sociological phenomenon that requires analysis?