Uh oh! This report from The New York Times on the beginning of what I fear is the end for iTunes as we’ve known it.
Two and a half years after the music business lined up behind the chief executive of Apple, Steven P. Jobs, and hailed him and his iTunes music service for breathing life into music sales, the industry’s allegiance to Mr. Jobs has eroded sharply.
Mr. Jobs is now girding for a showdown with at least two of the four major record companies over the price of songs on the iTunes service.
If he loses, the one-price model that iTunes has adopted – 99 cents to download any song – could be replaced with a more complex structure that prices songs by popularity. A hot new single, for example, could sell for $1.49, while a golden oldie could go for substantially less than 99 cents.