More on GM from Dan Neil:
GM is a morass of a business case, but one thing seems clear enough, and Lutz’s mistake was to state the obvious and then recant: The company’s multiplicity of divisions and models is turning into a circular firing squad. How can four nearly identical minivans — one each for Pontiac, Buick, Chevrolet and Saturn — be anything but a waste of resources? Ditto the Four Horsemen of Suburbia, the Buick Rainier, Chevrolet TrailBlazer, GMC Envoy and Saab 9-7X. How does the Pontiac Montana minivan square with Pontiac as the “Excitement” division? Why, exactly, is GMC on this Earth?
For a company so utterly devoted to each of its 11 brands — counting offshore badges such as Opel, Holden, Vauxhall — the overarching strategy seems to be to flatten the distinctiveness out of all of them in the name of global efficiencies. Take Saab, poor Saab. The new 9-3s will be built in Russelsheim, Germany, alongside Opel Vectras. The 9-2X is a badge-engineered Subaru WRX. The 9-7X is a Chevy Trailblazer built in the Nordic enclave of Moraine, Ohio.