Think about it again

Also from The Week Newsletter:

Residents of Pennsylvania are complaining about a billboard advertising a local exterminator as “the 911 of pest control.” “Its claim of being the 9/11 of the extermination world makes a mockery of the unspeakable pain suffered by so many people,” wrote one person. A spokeswoman for Ehrlich exterminators said the slogan, adopted in 1999, refers to the emergency phone number, not Sept. 11. The company thought about changing it, she said, “But if we did that, then we thought we were giving the terrorists a victory.”