As he so often does, Dave Pell at Electablog has a different kind of take, this time on negative ads:
I always find it interesting that politicians focus their efforts on negative ads when the rest of world’s top marketers stay positive. Can you imagine a Coke commercial that criticizes Pepsi for flip-flopping on the saccharine vs nutrasweet issue, or a series [of] Harry Potter ads that imply that Shrek was once in favor of a 50 cent gas tax hike?
Of course, Budweiser and Miller are doing exactly that these days, which is yet another reason for prefering micro-brews.