From The New York Times
Up on the big screen, Jim Carrey sat behind his steering wheel, sobbing uncontrollably as the opening credits for “Eternal Sunshine of the Spotless Mind” rolled by.
In the theater some members of the audience cried, too. One, Sophia Lee, waved a clean cloth diaper at Mr. Carrey, a not inappropriate gesture considering that Sophia is only 9 1/2 months old.
These pint-size patrons, accompanied by their mothers and a stray father or two, were at the Madstone Theater for their weekly morning movie outing one Tuesday in early spring.
It used to be that new parents were fated to watch “The Lion King” or “Finding Nemo” endlessly on video while waiting for current, more adult fare to be released for the home market. But now thousands of moms and dads across the country are taking advantage of new programs that enable them to see first-run films with their children.
Theater chains like Loews Entertainment, Showcase Cinemas and the Madstone group and some individually owned theaters have begun holding weekly showings for parents and babies, usually 2 and younger.