According to the Albuquerque Journal, this billboard will be “unveiled Sunday in Austin, Colorado Springs, Dallas and Tucson as part of a state Tourism campaign to attract visitors from neighboring states.”
It’s a great sign, but strictly speaking aren’t Austin and Dallas in another time zone. Tucson for that matter is in a different time zone, Mountain Standard Time, while New Mexico is on Mountain Daylight Time. Oh, well.
Update: NewMexiKen suggests this slogan instead — New Mexico. Set your clocks back 500 years.