From Slate
For sheer entertainment value, this is a fantastic commercial. Visually arresting. Engrossing narrative. (And an unexpectedly wussy, un-Hummer-y art-house pedigree: It was directed by the guy who did Shine, and the ad’s cinematographer worked on Amélie.) Plus, of course, the kick-ass Who song. My problem is with its underlying ethics.
1. The Hummer kid cheats….
2. He endangers other racers….
3. What about the poor dog? We see it left abandoned in its now-useless doghouse, peering sadly through gaping holes where the slats the kid stole used to be. Conclusion: The Hummer kid hoards earth’s precious resources, sating his own vanity at the expense of less fortunate, voiceless members of society….