When Apple’s Keynote Bounce Is a Thump
NewMexiKen treats much investing like I used to treat running — I like reading about it.
Anyway, I thought this from an article at Business Week was interesting.
Apple’s stock has been a huge wealth-generation machine over the last few years. If you had bought it five years ago when shares were worth about 7.50 on a split-adjusted basis, and held it until now, you’d be staring at a gain of more than 2,000% over five years. But that’s called investing. By contrast, betting on a short-term gain from a Steve Jobs keynote at Macworld has always been fraught with peril.
Yes, on the surface it might seem a good bet. Going back to 1999, Apple’s stock price has gained an average of 4.7% on the day of a Jobs keynote at the January edition of Macworld. But of those 10 occasions, only half have seen the stock rise, the biggest gain coming with last year’s unveiling of the iPhone. Developed in the strictest secrecy, the phone was widely expected to make its public debut that day. But with so little known about the device before it was revealed, iPhone mania pushed the stock up more than 8% that day.
But a one-day pop like that can create unreasonable expectations. In fact, if you exclude the iPhone spike from consideration, Apple’s stock price has dropped an average of 3.6% on keynote day since 1999.
For the record, Apple stock was down about 10% Tuesday and Wednesday to $159.64. It’s high late in December was around $200.


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